Thought Leadership Strategy: How to Crush It in B2B Business
Thought leadership strategy is like climbing a mountain. There’s no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
But how can you know whether thought leadership is worth the time and effort involved?
A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact
Midnight scoops GOLD for best Travel and Tourism Campaign
UK-based PR agency Midnight Communications has added yet another gong to its heaving awards cabinet with a gold award for best Travel, Leisure and Tourism Campaign at the recent CIPR PRide awards. The consultancy has been recognised for its outstanding work on behalf...13 Lead Generation Tactics That Will Explode Your PR Campaign
A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “game book” of lead generation tactics to maximize the effectiveness of its campaigns.
In this post, we will discuss:
A reliable lead generation marketing definition. What comprises a good lead generation and PR campaign. Specific tactics that will boost your marketing and lead generation efforts. A Lead Generation Marketing Definition
Lead generation marketing is the creation of interest in your brand’s products and
Word of Mouth Marketing: How to Spark Positive Conversations
What is word of mouth marketing? And what makes it such a powerful tool?
Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product as a sensationalized gimmick — and you wouldn’t be alone in thinking that.
Let’s push pause and go back…
Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. She talks animatedly about