– Honored for Historic Columbia River Highway centennial celebration work

Portland, Ore. June 6, 2017 – Weinstein PR (WPR), a boutique strategic communications firm with offices in The Dalles and Portland, Oregon, has been awarded the “Outstanding Oregon PR Initiative Award” at Travel Oregon’s 2016 Travel & Tourism Industry Achievement Awards, presented at the Governor’s Conference on Tourism in Salem, Oregon in May.

L to R: Travel Oregon CEO Todd Davidson, Lee Weinstein, Gold Man and Ryan Snyder, incoming chair of the Oregon Tourism Commission

The PR and marketing agency was recognized for its work on the Historic Columbia River Highway Centennial Celebration in 2016. Weinstein PR was involved in every step of the historic event, providing strategic counsel and coordination, a communications plan, key messages, speeches, social media support and stakeholder outreach.

In a press release, Travel Oregon noted: “The Outstanding Oregon PR Initiative Award celebrates the best domestic PR program that resulted in quality earned media coverage and inspired travel to Oregon. Weinstein PR received the award for its outstanding execution of the centennial celebration of the Historic Columbia River Highway. For more than a year, Weinstein PR provided mostly pro bono services, working with a myriad of nonprofit organizations, chambers of commerce, volunteers, committees and state agencies. Through this work, the PR firm was able to spread the word about the Historic Columbia River Highway and State Trail while garnering exceptional media coverage.”

WPR also produced a video for the celebration the 100th birthday of the “King of Roads” – America’s first scenic highway – which featured “The Columbia High-Way Waltz,” written in 1916 by a Hood River composer, which reached 698,123 people on Facebook and has had 78,000 views and 2,500 shares so far.

Most recently Weinstein PR has worked with Travel Oregon, the Oregon Department of Transportation, U.S. Forest Service and Friends of the Columbia Gorge to help develop the Ready, Set, GOrge! campaign to promote safe, fun, sustainable travel to the Columbia River Gorge National Scenic Area.

About Weinstein Public Relations (WPR): Founded in 2007, Weinstein PR is a strategic, boutique PR agency based in Portland, Oregon and the Columbia Gorge. Founded by NIKE veterans Lee and Melinda Weinstein, WPR is made up of talented professionals who love their work and deliver great call-to-action communications that produce dazzling outcomes. Weinstein PR is a member of Public Relations Boutiques International, a global network of boutique public relations firms, of which Lee Weinstein currently us president. weinsteinpr.com



Lee Weinstein


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