D&Co: Working Through the Hurricane

D&Co: Working Through the Hurricane

Recently, #HurricaneIrma struck South Florida and left a path of destruction including fallen trees, power outages, down power lines and flooding. Working in PR, we understand that while natural disasters are unavoidable, we need to be prepared and one step ahead, not only for ourselves, but for our clients. In addition to preparing our homes […]

Smart Start to B2B Social

Smart Start to B2B Social

A Smart Start for your B2B’s Social Presence

Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see who’s been to that new fusion restaurant and LinkedIn to keep tabs on my classmates’ professional ventures. While we’ve all been busy swiping and double tapping our way through life, someone realized they could make a ton of cash using these platforms for marketing. I mean a lot. Today, all companies list social media as an integral (if not the most important part) of their marketing and public relations operations.

How to effectively “newsjack” your media coverage

How to effectively “newsjack” your media coverage

Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a pitch is newsworthy. But all too often we find that companies miss the mark in understanding the appropriate way to introduce their brand into the conversation, and the message either gets lost or sounds disingenuous.

In 2011, marketing-industry guru David Meerman Scott pioneered the idea of “newsjacking,” or the art and science of injecting your ideas into a breaking news story. His concept was fairly simple – when news breaks,

Boosting Pitches with Third-Party Research

Boosting Pitches with Third-Party Research

Internet search engines filter through an infinite amount of information every second, and that number continues to grow each day. Information is always right at our fingertips, whether it’s by smartphone or laptop, and at times it’s hard to determine what information is credible. At Fort Lauderdale PR firm Durée & Company, we pitch out […]

Rising Out of the Sand: Sabbia Beach Has Topped Off!

Rising Out of the Sand: Sabbia Beach Has Topped Off!

Fort Lauderdale PR firm Durée & Company always loves celebrating the success of clients. On August 17, longtime client, Sabbia Beach, the first ultra-luxury “toes-in-the-sand” oceanfront residential development in Pompano Beach in almost a decade, celebrated its topping off by raising a palm tree to the top of the building. From the sales center grand […]

Grab Your Cape and Fly on #NationalRideTheWindDay

Grab Your Cape and Fly on #NationalRideTheWindDay

As publicists, we are always on the lookout for a good “hook” to get our clients noticed. When we identified the hashtag holiday #NationalRideTheWindDay, we knew we landed a windfall for our clients at iFLY Indoor Skydiving. With both the Fort Lauderdale and Orlando iFLY wind tunnels packed in our proverbial “parachute,” the dynamos at […]