PRBI's Blog of Blogs

Red Hat wil Codenvy overnemen

Amsterdam, 26 mei 2017 – Red Hat, Inc. (NYSE: RHT), leverancier van opensourceoplossingen, heeft een overeenkomst getekend voor de overname van Codenvy, leverancier uit San Francisco van cloud-native development tools waarmee ontwikkelaars makkelijker moderne...

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Get Your Nose on for Red Nose Day, May 25!

A good deed a day keeps the doctor away! Thursday, May 25 is Red Nose Day so don’t be alarmed when you see many people sporting red noses. Red Nose Day is a day of laughter dedicated to raising money to ensure our children are safe, healthy, educated and empowered. Donations buy meals for kids, […]

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You Had Us at Hamburger!

It’s National Hamburger Month! Say no more, Fort Lauderdale PR firm Durée & Company will be there! Need an excuse to enjoy a juicy and delicious hamburger to satisfy your cravings? Well, May 28 is National Hamburger Day, so if you’re going to have a cheat day, this should be the one! South Florida is the perfect […]

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What I learned from crisis media training

There are two main aspects to every crisis situation that receive media attention: the initial event and then how it’s handled. As seen in the news lately, it can be easy for a crisis to spin out of control. United Airlines is a prime example.

A few weeks ago, I had the opportunity to attend a crisis media training session for a client. During the training, I learned some key techniques communicators can use to help companies focus on their key messages, give them control of the situation and to avoid pitfalls during interviews.

Put your main message first

Time

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Facebook changes News Feed algorithm to battle clickbait and “empty calorie content”

Didit is an award winning digital marketing agency specializing in SEO, SEM, social media management, CSE, shopping feed & PLA management.

May 22, 2017: “Organic social media” – a marketing method in which marketers are able to reach their target audiences without having to pay a social network to deliver any messaging — naturally offers the highest ROI for marketers, which explains this channel’s high adoption rate.

Facebook now finds itself in a situation very similar to that which Google found itself in 2011, when the high output of content farms clogged SERPs with acres of ersatz “organic”

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Our Ultimate List of the Best PR Tools for 2017

Tools of any kind– even PR tools — are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do.

Public relations has expanded its definition significantly in the past decade. Now more than ever it is important for PR professionals to incorporate influencer marketing, content marketing, and analytics into their PR strategy.

With all of these changes, tools have become a necessity, not just a luxury. The fact is that

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Alles neu macht die Wahl? Die Zukunft der Industriepolitik in NRW.

Am vergangenen Sonntag haben sich die Wähler in Nordrhein-Westfalen für einen Regierungswechsel entschieden.

 

Grund genug, zu fragen: Was bedeutet der Regierungswechsel in NRW für die Industriepolitik im größten Industrieland Deutschlands?

Fakt ist: Die Menschen in NRW haben auch eine rot-grüne Industriepolitik abgewählt. Dabei hatte die abgewählte Regierung erstmals in NRW ein umfassendes industriepolitisches Konzept vorgelegt: Nach der gewonnen Wahl 2012 setzte sich der SPD-Wirtschaftsminister Duin persönlich – gegen den Widerstand der Grünen – dafür ein, fundierte Leitlinien für die Industriepolitik zu entwickeln. Im Anschluss an einen über mehrere Jahre geführten Beteiligungsprozess der Politik mit Unternehmen und Sozialpartnern verabschiedete das

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Conquering Content Through Thought Leadership

Savvy marketing and communications professionals know content is king. Many also know it proves to be an insatiable conquest. For those managing blogs, social media channels, PR materials, podcasts, videos or other communication vehicles, the need for new and engaging content is never ending. At Fort Lauderdale public relations firm, Durée & Company, our goal […]

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How to Improve Thought Leadership Strategy with a Strong Vision Statement

A vision statement adds strength to your thought leadership PR strategy. It’s gazing into the future, envisioning how your company will look in 5 to 10 years. It allows others to be able to appreciate what you’re working towards, and support it. Your employees now have a roadmap for the future. 

Would you like to make your employees into loyal brand ambassadors who represent you with passion and bravado? How about a clear strategy that guides your company through the years to come? A vision statement accomplishes this, and much more. Let’s look at how it achieves this.

 

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MarkLogic transformeert de databasemarkt met MarkLogic 9

Nieuwe versie enterprise NoSQL-database biedt snellere data-integratie met toonaangevende datasecurity en beheermogelijkheden Utrecht, 16 mei 2017 – MarkLogic Corporation, de leverancier van een operationele en transactionele Enterprise NoSQL database, lanceert...

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Eric Wiggins Touts Personalized URLs in New York Newsday

Didit is an award winning digital marketing agency specializing in SEO, SEM, social media management, CSE, shopping feed & PLA management.

May 15, 2017: Didit’s Eric Wiggins was quoted in the May 14th, 2017 issue of New York Newsday on the topic of new marketing technologies for direct mail.

Eric notes that personalized URLS “take away from the junk mail mentality” by providing a higher quality experience for the recipient of direct mail pieces. For example, marketers can send a mail piece with a URL which includes the recipient’s name or other individualized character string.

Personalized URLS “take away

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Wahlen in NRW: Kommunikation und Verhalten der Parteien

NRW hat gewählt. Das Ergebnis überrascht. Nicht generell, aber in seiner Deutlichkeit. Das Bild ist immer das gleiche: Jubel beim Sieger, Niedergeschlagenheit beim Verlierer. Analysen und Kommentare dazu gibt es zuhauf. Eine besondere Aufmerksamkeit jedoch verdient die Art der Kommunikation – die der strahlenden Gewinner, aber auch die der Verlierer. Der Versuch einer Deutung.

 

Schockstarre bei den Verlierern

 

SPD und Grüne haben offensichtlich dieses Ergebnis in seiner Wucht weder erwartet noch vorbereitet. Ein hilflos um Worte ringender Parteivorsitzender Martin Schultz, eine zerknirschte und nach Erklärungen suchende Landesvorsitzende der Grünen Löhrmann. Die Krise der Parteien war in den Personen

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How to Boost Your Thought Leadership PR with a Powerful Personal Brand

A personal brand is like a powerful fuel for thought leadership PR — and when used correctly with other PR tactics, it can skyrocket your success.

Everyone with business goals needs a personal branding strategy. A personal brand will help in many areas of your life, including growing your business, advancing your career, and getting media attention.

What is a Personal Brand — and What is it Not?

First, let’s get a clear picture of what a personal brand is not.

A personal brand is not a social media presence. Social media is just one piece of the

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Blogging Truths

In this era of short forms, edited photos and emojis; blogging has become quite a trend. In every social media platform we come across a lot of social media influencers in various fields like food, fashion, fitness, travelling, tech and so on. There are several social...

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Previder ontzorgt Mentaal Beter met online werkplekken

Henk Bartels: “Previder is flexibel en kundig. En heeft een breed portfolio. We kunnen snel schakelen met de juiste mensen.” Mentaal Beter, een landelijk netwerk van ggz-instellingen voor psychische en psychiatrische hulp, heeft honderd online werkplekken...

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Die re:publica 2017 – Mehr als Nerds und Internet

 

 

 

In dieser Woche fand die re:publica bereits zum elften Mal in Berlin statt. Was einst als Bloggerkonferenz begann, ist inzwischen zu einer interdisziplinären Veranstaltung mit mehr als 8000 Teilnehmenden geworden, auf der sich schon lange nicht mehr nur über Internetthemen, sondern zunehmend auch über gesellschaftliche Phänomene und Entwicklungen ausgetauscht wird. Auf der re:publica treffen sich Blogger, Medienspezialisten, Twitterer, Netzaktivisten, ITler, Nerds, Wissenschaftler, politisch und gesellschaftlich Aktive und Neugierige, um drei Tage lang ihr Wissen nicht nur zu teilen, sondern auch zur Diskussion zu stellen. So ging es dieses Jahr unter dem Motto „Love out Loud“ auf

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Blogging Truths

In this era of short forms, edited photos and emojis; blogging has become quite a trend. In every social media platform we come across a lot of social media influencers in various fields like food, fashion, fitness, travelling, tech and so on. There are several social...

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Flying High at The Fort Lauderdale Air Show

Clear blue skies, turquoise waters and perfect temperatures set the backdrop for the Fort Lauderdale Air Show and the D&Co dynamos were front and center! Fort Lauderdale PR firm, Durée & Company, was on board to plan and organize a VIP viewing party for residential real estate project The Ocean Resort and Residences. The Fort […]

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