PRBI's Blog of Blogs

Race ready! D&Co is Gearing Up for the Mercedes-Benz Corporate Run

Lace up your sneakers! The 2017 Mercedes-Benz Corporate Run Fort Lauderdale is right around the corner and Fort Lauderdale PR firm Durée & Company is ready to run. The Mercedes-Benz Corporate Run is one of the largest 5K races in the nation, and Durée & Company is excited to participate for the third year. The […]

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What Is Thought Leadership and How to Attain It

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. 

I thought I’d use this blog post to provide a clear answer to the question, “What is thought leadership — and how do you become a thought leader?”

What Is Thought Leadership?

Thought leadership means being an expert source and a reliable industry authority.. Thought leaders have their finger on the pulse of trending issues, and contribute meaningfully to their industry. They are known to deliver

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The Awesome 10: Our All-Time Most Popular Blog Posts Ever



We’re celebrating!

After some 800 blog posts, 800,000 words, and we hope some insights and knowledge shared within our 8-years of blogging, we’re unpoping the cork.

To help us toast our triumph, we’ve crunched the numbers and determined our most popular blog posts ever– the 10 posts that year after year generate the most attention.

During our 8-year run, our B2B blog has covered everything from content marketing, content strategy, PR tactics, media relations, SEO, social media, influencer marketing, facebook marketing… and everything and anything else affecting B2B.

So accept this 10-pack as our way of saying thank you for being a loyal

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Warum braucht es eine PR-Agentur?

Wer braucht eigentlich Kommunikationsagenturen und wozu? Was sollte diese Agentur leisten können, was ein Unternehmen, eine Organisation nicht selbst zu leisten im Stande ist? Make or buy?

Derlei Fragen dienen nicht nur einer notwendigen Selbstreflektion zur Klärung der Sinnesfrage, sondern auch dem Finden von Antworten auf mögliche Bedarfssituationen im Nachfragemarkt. Wer nach einer Agentur sucht, muss zuerst einmal eine finden, die den eigenen Bedürfnissen gerecht wird.

Zunächst lohnt ein Blick in den Dschungel der Anbieter. Hier entsteht schnell das Bild: Kommunikation ist nicht gleich Kommunikation. Ebenso wenig wie Medienarbeit gleich Medienarbeit ist. Und Strategie? Ja, ein breites Feld!

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Getting Insight: Social Media Metrics

Social media has become a very important communication channel to help grow and sustain a successful business. Fort Lauderdale public relations firm Durée & Company is very familiar with the various social media platforms, as we handle a number of social media campaigns for our clients. While it’s important to keep content coming, it’s important […]

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Es duftet nach Frühling…

…aber wann beginnt der Frühling eigentlich?Zu Beginn des 20. Jahrhunderts war derFrühlingsanfangimmer am 21. März, ab 1920 erstmals in den Schaltjahren am 20. März, ab 1952 jeweils zwei Jahre hintereinander am 20. und am 21. März, ab...

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5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. The chasm between the two discliplines has shrunk and we need to get onboard. Let’s get started.

What Has Changed in B2B?

Once upon a time you never would have seen B2B companies use a fun video about a product or industry. Yet, this has become the norm for many B2B companies — with great success! Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect.

Let’s steal a few more pages from the B2C marketing rule book,

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10 Tipps für eine erfolgreiche Standortkommunikation

Die Bedeutung einer guten Standortkommunikation wird gerade von kleinen und mittleren Unternehmen oftmals noch unterschätzt. Dabei sind gerade für standortgebundene Industrieunternehmen der Aufbau und die Pflege von tragfähigen Beziehungen zu lokalen Stakeholdern extrem wichtig. In der Entwicklung ihres Unternehmens sind sie darauf angewiesen, dass die Rahmenbedingungen an „ihrem“ Standort stimmen.
Unsere Erfahrung zeigt: Oft entfalten auf lokaler Ebene schon kleine Maßnahmen eine große Wirkung. Dennoch müssen diese gut aufeinander abgestimmt sein und zum Unternehmen passen. Im Folgenden 10 Tipps aus der Praxis für eine erfolgreiche Standortkommunikation.



Öffnen Sie sich! Verschanzen Sie sich nicht hinter den Werksmauern, sondern schaffen

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3 Updates to Facebook’s algorithm you should know about


Before the 2016 presidential election, most people probably couldn’t tell you why certain content came up first in their Facebook News Feed. As it turns out, the biggest measurement that ranks content is engagement, which includes any interaction with the post in the form of likes, comments, views or shares. It’s especially important that social media marketers understand how information generates the News Feed.

Since the backlash on Facebook after the election, transparency has never been more important. After all, it was engagement that made fake news so well-circulated during the election. Though Facebook has now started to flag

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Blogs Are Not Law Review Articles

Last year on this blog we highlighted the comments from several experts on best practices in writing for a blog. We are reminded often by blog advocates that the platform is an essential tool lawyers use to communicate with their audiences, show their skills and expertise, and to become thought leaders. It’s an opportunity that law firms should take full advantage of.

Kristi Dosh, a sports business analyst who blogs as The SportsBizMiss, said it is crucial for lawyers not to use legalese but to write so that you can be understood by a broader audience.

Jacqueline Madarang, a senior manager for digital marketing communications

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Trade Show Success Starts with the Right Strategy

Trade Shows are a major part of marketing for many businesses, but generating solid leads requires a plan.  Guest blogger, Wendy Marx of Marx Communications, shows how the right strategy can make all the difference.

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time — and the right strategy.

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. After all, you’re under one roof, engaging with those who have an active interest

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Instagram’s Latest Updates

Instagram, the popular photo-sharing app, is constantly rolling out new updates to keep its users on their toes. Fort Lauderdale PR firm Durée & Company is always staying on top of these updates and finding ways to incorporate them in our clients’ social media campaigns. Within the past few months, Instagram has been giving us […]

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How to Create Your Own Killer Personal Brand in B2B

Anyone without a personal brand in B2B is like a book without a jacket — it’s easy to be forgotten or ignored. You are unique with a special set of skills and expertise — but how will people know that if you fade into the background of your industry?

Fail to develop and maintain your personal brand and you short-circuit yourself and your career.

Read on to discover what a personal brand is — and what it’s not — as well as why it’s essential to both your personal and business success.

What Is Personal Branding?

Your personal brand is how the world perceives

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On-Page-SEO für PR-Verantwortliche III: Unsere Tipps

Im ersten TeilunsererNewsletter-Serie zum Thema SEOhaben wir Ihnen die Basics der Suchmaschinenoptimierung vorgestellt und uns dabei auf die wichtigsten Aspekte für Public Relations-Verantwortliche konzentriert: Wie professioneller Content als Basis jeder...

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Wir sollten mal was mit diesem Social Media machen

– Warum digitale PR immer ein Konzept braucht



Dass sich dieses Internet auf lange Sicht durchsetzen wird, sollte sich inzwischen auch zu den traditionsbeharrenden Kommunikatoren herumgesprochen haben. Auch Unternehmen, die sich lange aus den sozialen Medien herausgehalten haben, bespielen inzwischen mehr oder weniger motiviert Facebookseiten oder beschließen wenigstens, mal was mit diesem Social Media Zeug zu machen. Weil da ja die Kunden sind. Oder die Öffentlichkeit. Oder?



Ab und zu irgendwas posten macht noch lange keine sinnvolle Social Media Präsenz



Viele verwaiste, selten gepflegte Unternehmensseiten und –profile auf Facebook, Twitter, Xing, Instagram, Pinterest und

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How to Become the Ultimate Master of Your B2B Public Relations

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. It’s only natural. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend. It’s also changing so fast it’s tough to keep up.

So what can you do to get your B2B PR under control and moving in the right direction?

We’ll do you one better. Let’s look at the basic concerns that every B2B PR professional should address, and

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Mentoring Monday: Network with D&Co President Durée Ross

At Fort Lauderdale PR firm Durée & Company, we are all about girl power! We love to help and support business women within the community. That’s why our friend and South Florida Business Journal publisher Melanie Dickinson knew she could count on us when it came to this one-of-a-kind networking event! Durée & Company President/CEO […]

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. One  is getting B2B leads.

Are you tired of chasing sales leads that aren’t all that interested? Do you want more qualified sales leads that need what you’re selling and who will create larger revenue for your company?

You’re in good company.

According to a recent survey, 32% of digital marketers said their greatest challenge was delivering quality sales leads — with second place at 16% going

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Strategische Kommunikation? Was ist das eigentlich?

Lange hat es gedauert, bis sich der Begriff Public Relations, übersetzt Öffentlichkeitsarbeit, im deutschen Sprachgebrauch etabliert hatte. Kaum hatte man sich an diese PR-Beratung gewöhnt und zumindest einen ungefähren Eindruck der damit...

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PR Lessons Learned from the 2017 Academy Awards

More than 32.9 million viewers tuned in to ABC on February 26 to watch the 89th Annual Academy Awards, a show immediately followed by a 24-hour news cycle covering the highlights and the bloopers.

While most of us hope that our companies will someday receive as much media attention as the Academy Awards, this year’s Oscars exemplified important PR reminders that we should all consider when we’re in the spotlight – even for the wrong reasons.

1. Keep your promises

You might remember that the Academy was under fire last year when not one person of color was nominated for

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PR Lessons Learned from the 2017 Academy Awards

More than 32.9 million viewers tuned in to ABC on February 26 to watch the 89th Annual Academy Awards, a show immediately followed by a 24-hour news cycle covering the highlights and the bloopers.

While most of us hope that our companies will someday receive as much media attention as the Academy Awards, this year’s Oscars exemplified important PR reminders that we should all consider when we’re in the spotlight – even for the wrong reasons.

1. Keep your promises

You might remember that the Academy was under fire last year when not one person of color was nominated for

read more

How to Leverage Facebook in Your B2B Public Relations

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook  because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space.

Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. It can be used to…

Engage prospects Generate more B2B leads Establish thought leadership Engage current customers Promote your products or services Attract more traffic to your website Create awareness around your brand

Would you like a piece of this action? Let’s look

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Totschlagargument „Fake News“

In diesen Tagen ist der Begriff „Fake News“ in aller Munde. Tagtäglich wird er durch den US-amerikanischen Präsidenten Donald Trump in die Öffentlichkeit getragen. Und je mehr Medien diesen aufgreifen, desto salonfähiger wird der Gebrauch dieses ansonsten so diffamierenden Wortkonstrukts. Wie irrwitzig es doch erscheint, dass ein einzelner Mann – oft selbst in der Kritik der Medien stehend – ausgerechnet dieser Begrifflichkeit solchen Ausdruck verleiht.


Doch schon vor Donald Trump gingen die Lager der Populisten und Extremisten mit dem Begriff „Fake News“ hausieren – zwar in der öffentlichen Wahrnehmung weitaus ineffektiver, aber mit gleicher Aussage. Einer nicht gewollten Berichterstattung

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