RED PR · New York, NY
RED PR is a strategic communications firm specializing in beauty, fashion and lifestyle brands. We are fast, efficient and well connected. We believe in creative thinking and teamwork.We customize programs to support our clients’ business goals, communications needs and to drive bottom-line results. We maintain excellent relationships with key lifestyle, fashion and beauty media, bloggers and influencers.
Public relations shapes a brand image which creates demand, and in turn, drives sales. PR is a business tool that encompasses research, communications training, strategic planning, publicity, social media, and branding by design. Effective PR tells a compelling story to an organization’s key audiences. Good stories build word of mouth reputation and contribute to the bottom line.
Our objective is to align public relations and marketing tactics with your business goals. By understanding your company’s strategic objectives, we are able to focus on PR initiatives that will directly support your business. We start with brand strategy. We pride ourselves on 5-star service. What you get is dynamic, passionate, intelligent boutique agency collaboration with large agency capabilities. Senior-level talent is intimately involved with each client.
• Media relations (traditional, digital, social)
• Marketing alliance development
• Influencer & celebrity outreach
• Brand strategy
• Media training/spokesperson coaching
• Direct to consumer and b2b promotions
• Event concept, planning & production
• Press kit writing & content development
RED PR was founded by Julia Labaton in 2000.