Case Study:

Message Development, Media and Communications Training

Scott Phillips

Scott Phillips & Associates, Inc

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Overview

PRBI is a solution for corporate communications and C-suite communication initiatives. A multinational corporation desired to penetrate the U.S. market by building their brand. To do so, this $3 billion+ corporation needed help with message development, as well as media and communications training for top executives at the U.S. headquarters.

Small PR Firms, Big Results

PRBI members based in Chicago, Scott Phillips & Associates, Inc. fashioned an intensive, interactive, half-day program to counsel five corporate executives, including the U.S. CEO, at the U.S. headquarters. Some executives were extremely skeptical of media interaction; however after its success the CEO requested additional training sessions for himself and other staff.

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