Case Study:

Launching an International Product

Overview

PRBI is a solution for successful international product launches. The cross-border launch of Vacu-Seal is one instance where PRBI members collaborated to successfully market a product in several countries at a low cost. PRBI Canadian member, High View Communications, engaged U.S. partner Bridge Global Strategies to assist in the North American launch of Vacu-Seal, a hand-held vacuum sealer ideal for preserving the shelf life of food. The two firms worked within tight timelines to roll out the PR campaign in time to capitalize on the holiday gift-giving season.

The campaign which launched Vacu-Seal targeted leading food, home and online media in key markets across North America, including the French province of Quebec.

Small PR Firms, Big Results

By utilizing product seeding, aggressive outreach, community newspaper matte stories, and a YouTube video, the collaboration between PR firms in Canada and the U.S. reached an audience of over 60 millionacross these two countries, at a cost of only $0.002 per contact. This successful product launch was due to the ability to collaborate effectively, be creative, and execute well.

Ann Gallery

Ann Gallery

High View Communications

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Lucy Siegel

Lucy Siegel

Bridge Global Strategies

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