Encanto PR in Milan reports that according to the latest Census report on the social media situation in Italy, published on 4 December, the number of Italians using social media is ever-increasing. Starting from the data contained in the chapter about communication and media, DataMediaHub created a series of graphs specifically concerning the penetration of the main social networks in Italy.

Overall, the site says double-figure growth is recorded, with Facebook in the indisputable position of the most frequently used social network, used by 50.3% of Italians (44.3% in 2013).  Second in line is YouTube, used by 42% of Italians (38.7% in 2013) and Twitter, used by 10% of the population — although the microblogging site shows very limited growth compared to the other social networks. Instagram users double in number, from 4.3% in 2013 to 9.8% in 2015. LinkedIn is also growing, reaching 5% of Italians.


Encanto Public Relations is a PR boutique and social media marketing agency. Encanto works in line with the company’s strategies and values like it was the “internal office” of the company itself, interpreting the service every time like it was the first. A tailor-made offer, built exclusively on the experience of its professionals, journalists and corporate communicators. Due to this set of expertise joined to the flexibility of a creative and efficient organization, since 1999 Encanto Public Relations is a successful PR boutique with an international brand portfolio such as Pepsi, Solvay, Oracle, Tenderly, Yamaha, Burberry, BlackBerry, Brevi, Gruppo Zambaiti, Vidyo and much more. The agency operates in different industries: food and beverage, chemical and pharmaceutical, fashion, beauty, health and wellness, early childhood, design and technology, offering a wide range of services such as strategic advice, media and social network relations, events, internal communication and crisis management. Visit www.encantopublicrelations.com