D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala

D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala

Pearls, feathers and flapper dresses were of no shortage at this year’s Boys & Girls Clubs of Miami-Dade “Wild About Kids” Gala. The Great Gatsby – themed soiree on Nov. 11 seemed like a blast from the past with guests dressed head-to-toe in 20’s attire. The Dynamos of Fort Lauderdale PR firm, Durée & Company, […]

3 Ways Brands Can Create an Emotional Connection with Millennials

3 Ways Brands Can Create an Emotional Connection with Millennials

The Dynamos of Fort Lauderdale PR firm Durée & Company know how important familiarity and exposure is to brands, but today’s millennials are seeking a stronger emotional connection than ever before. According to a study by the Fashion Institute of Technology about millennial consumer expectations, 48 percent of people are more likely to buy from […]

Have a Spooky Halloween This Year With D&Co’s Halloween Tips

Have a Spooky Halloween This Year With D&Co’s Halloween Tips

It’s officially the spookiest season of the year! Not sure how to celebrate this fang-tastic holiday? Well, buy a costume and mark your calendars because the D&Co Dynamos of Fort Lauderdale PR firm, Durée & Company have you covered. To creep it real this Halloween, here is a list of the fun-filled Halloween activities in […]

Sip. Paint. Repeat: Pinot’s Palette in Fort Lauderdale Unleashes Your Inner Artist

Sip. Paint. Repeat: Pinot’s Palette in Fort Lauderdale Unleashes Your Inner Artist

With a brush in one hand and a full glass of wine in the other, there’s a reason why “paint-and-sip” parties have become all the rage – they’re a blast! When the dynamos at Fort Lauderdale PR firm Durée & Company heard that Pinot’s Palette was opening in Fort Lauderdale, we couldn’t wait to unleash […]

We Won! D&Co Wins Prestigious 2017 Bulldog Stars of PR Award

We Won! D&Co Wins Prestigious 2017 Bulldog Stars of PR Award

We at Fort Lauderdale PR firm Durée & Company are very excited to announce that our firm is a winner of the national, prestigious 2017 Bulldog Stars of PR Awards from Bulldog Reporter! We took the silver award in Small Agency of the Year (fewer than 50 employees) category. This award, which recognizes the best […]

The psychology of viral content

The psychology of viral content

Didit is an award winning digital marketing agency specializing in SEO, SEM, social media management, CSE, shopping feed & PLA management.

October 15, 2017: Every business with a social media presence wants to create content that’s widely shared. Each year, big brands spend millions of dollars on “viral marketing” experts whose jobs are to create edgy, viral campaigns, the vast majority of which flop instead of soaring. “Viral marketing specialists” lurk by the dozens on sites such as Upwork.com and Fiverr.com, hoping to score projects with small businesses seeking greater content virality. Others write books, give lectures, and bestow “viral content