Search Engine Marketing:  SEO vs. PPC

Search Engine Marketing: SEO vs. PPC

Having a strong online presence is essential in today’s business environment. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are the two most utilized methods of Search Engine Marketing, but how do they work – and which is best for your business?

First, the definitions: SEO is basically a series of techniques, strategies and tactics used by a webmaster to drive traffic to your website organically from search engines. PPC is an advertising model used to direct online traffic to websites, in which the advertiser pays whenever someone clicks on their ad.   Choosing the right keywords – words and phrases

Stay Ahead of The Curve: Emerging PR Trends for 2018

Stay Ahead of The Curve: Emerging PR Trends for 2018

In the last year, brands and publications have seen significant changes to the media landscape. At Durée & Company, we’ve kept our clients competitive in their diverse industries by adapting to and leveraging emerging trends year after year. What do we think is in store for marketing and public relations in 2018? Digital Storytelling and […]

Durée & Company Looks Back at National Award-Winning Year in Public Relations

Durée & Company Looks Back at National Award-Winning Year in Public Relations

As 2017 comes to a close, we are looking back at the record-breaking and spectacular year Durée & Company has had! The agency’s 17th year of incorporation was marked by significant national awards our team received. Let’s take a look back at four of our awards from 2017: PR News’ Top Women in PR We […]

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C., have opened up a whole new profession for serious business reporters – comedy writing. I use Twitter to monitor what reporters are covering more than I use it to post things of my own, so it’s not difficult to miss some of the commentary from reporters projecting their humorous opinions about trends and breaking news.

And when it comes to PR advice, reporters also share strong opinions there too. One of my favorites to follow and retweet come from

When to choose Vanilla Ice Cream over Rainbow Sherbet

When to choose Vanilla Ice Cream over Rainbow Sherbet

I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works and other times when it’s better to just be straightforward – even when vanilla does not seem as exciting option.

To understand the advantages of straightforward writing, look no further than The Elements of Style, the “writer’s bible” by William Strunk Jr. and E.B. White that was

D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala

D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala

Pearls, feathers and flapper dresses were of no shortage at this year’s Boys & Girls Clubs of Miami-Dade “Wild About Kids” Gala. The Great Gatsby – themed soiree on Nov. 11 seemed like a blast from the past with guests dressed head-to-toe in 20’s attire. The Dynamos of Fort Lauderdale PR firm, Durée & Company, […]