Recently, #HurricaneIrma struck South Florida and left a path of destruction including fallen trees, power outages, down power lines and flooding. Working in PR, we understand that while natural disasters are unavoidable, we need to be prepared and one step ahead, not only for ourselves, but for our clients. In addition to preparing our homes […]
A Smart Start for your B2B’s Social Presence
Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see who’s been to that new fusion restaurant and LinkedIn to keep tabs on my classmates’ professional ventures. While we’ve all been busy swiping and double tapping our way through life, someone realized they could make a ton of cash using these platforms for marketing. I mean a lot. Today, all companies list social media as an integral (if not the most important part) of their marketing and public relations operations.
Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a pitch is newsworthy. But all too often we find that companies miss the mark in understanding the appropriate way to introduce their brand into the conversation, and the message either gets lost or sounds disingenuous.
In 2011, marketing-industry guru David Meerman Scott pioneered the idea of “newsjacking,” or the art and science of injecting your ideas into a breaking news story. His concept was fairly simple – when news breaks,
Internet search engines filter through an infinite amount of information every second, and that number continues to grow each day. Information is always right at our fingertips, whether it’s by smartphone or laptop, and at times it’s hard to determine what information is credible. At Fort Lauderdale PR firm Durée & Company, we pitch out […]
When was the last time you checked your phone? Most of you are probably reading this blog on your phone, and the rest of you most likely checked your phones only a few moments ago. Well, the last time you checked your phone, did you check social media? For most of you, the answer is […]
In this day and age of the internet and social media, success is all about visibility. At Fort Lauderdale PR firm Durée & Company, we strive to make our clients visible on various social media platforms and news outlets to ensure the best coverage. There are countless ways to spread the word about a client, […]