In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. The chasm between the two discliplines has shrunk and we need to get onboard. Let’s get started.
What Has Changed in B2B?
Once upon a time you never would have seen B2B companies use a fun video about a product or industry. Yet, this has become the norm for many B2B companies — with great success! Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect.
Let’s steal a few more pages from the B2C marketing rule book,