During the 2016 presidential elections, President Donald Trump stirred up a public frenzy about fake news. The ripples of this mania can be felt and seen throughout the B2B PR sector.
A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become. Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions.
On the other end of the scale,, respondents chose social media as the least trustworthy source — with only 18% of