A Smart Start for your B2B’s Social Presence
Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see who’s been to that new fusion restaurant and LinkedIn to keep tabs on my classmates’ professional ventures. While we’ve all been busy swiping and double tapping our way through life, someone realized they could make a ton of cash using these platforms for marketing. I mean a lot. Today, all companies list social media as an integral (if not the most important part) of their marketing and public relations operations.
Timeliness has long been a key component of any PR professional’s media relations toolbox. In fact, to a journalist, timeliness is one of the main qualifications in determining whether a pitch is newsworthy. But all too often we find that companies miss the mark in understanding the appropriate way to introduce their brand into the conversation, and the message either gets lost or sounds disingenuous.
In 2011, marketing-industry guru David Meerman Scott pioneered the idea of “newsjacking,” or the art and science of injecting your ideas into a breaking news story. His concept was fairly simple – when news breaks,
At WordWrite, we make our relationships with journalists a top priority. As public relations professionals, we know that finding the right journalist for the right story is key to getting results for our clients.
The other week, I had the opportunity to catch up with Joyce Gannon, business reporter with the Pittsburgh Post-Gazette. I’m sharing tips from her in this post in the interest of improving results for you and your organization, and for the journalists you hope to reach
The conversation with Joyce started with a news release I had sent her with a quick note asking how
Believe it or not, every company that has built its own newsroom has found that the benefits and results are a vital part of their success within their industry. At Fort Lauderdale PR firm Durée & Company, we understand that every successful business is equipped with a well-run newsroom so when we came across this […]
There is a lot that can be said about the year 2016. There were a few good days, several bad days and some outright devastating ones. “The worst year of my life” and “2016 has taken another one” have been relatively common postings on social media as of late. Personal losses, family hardships, celebrity deaths and evil acts that take innocent lives are gut-wrenching to say the least.
Since life must go on, many are looking to fill the airwaves and social channels with positive news. News that uplifts, inspires and offers a glimmer of hope in a world that
Anyone who has observed the media for the past decade has seen a dramatic change in the way news is reported and disseminated. For the most part, this is due to the rise of digital as the preferred way for Americans to get their news.
According to a recent study by the Pew Research Center, “digital is currently second only to TV news as the most prominent news platform.”
The study was published by Pew in an article on its website, “10 facts about the changing digital news landscape.” Fact #5 stands out for PR practitioners: “Social media, particularly Facebook,