Business goals and New Year resolutions: 4 tips to stay on track in 2018

Business goals and New Year resolutions: 4 tips to stay on track in 2018

Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and of those 42.4 percent fail completely. In fact, only 8 percent of people actually succeed at all.

Every January, people flock to the gym hoping to lose weight, get fit and live healthier. By the end of the month, more than half of those gym-goers have thrown in the towel, reverting to their previous year’s habits. But, ready for the good news? Those who make a resolution

Search Engine Marketing:  SEO vs. PPC

Search Engine Marketing: SEO vs. PPC

Having a strong online presence is essential in today’s business environment. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are the two most utilized methods of Search Engine Marketing, but how do they work – and which is best for your business?

First, the definitions: SEO is basically a series of techniques, strategies and tactics used by a webmaster to drive traffic to your website organically from search engines. PPC is an advertising model used to direct online traffic to websites, in which the advertiser pays whenever someone clicks on their ad.   Choosing the right keywords – words and phrases

Durée & Company Looks Back at National Award-Winning Year in Public Relations

Durée & Company Looks Back at National Award-Winning Year in Public Relations

As 2017 comes to a close, we are looking back at the record-breaking and spectacular year Durée & Company has had! The agency’s 17th year of incorporation was marked by significant national awards our team received. Let’s take a look back at four of our awards from 2017: PR News’ Top Women in PR We […]

Top Eleven Mentor Tips for Future Entrepreneurs

Top Eleven Mentor Tips for Future Entrepreneurs

National Entrepreneurs’ Day celebrates the entrepreneurs who are the foundation of our country. In honor of this day, the Durée & Company #Dynamos wanted to take a moment to thank our mentors who shared their wisdom and counsel. Mentor’s help us see the truth about our dreams – that they are not only possible but […]

D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala

D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala

Pearls, feathers and flapper dresses were of no shortage at this year’s Boys & Girls Clubs of Miami-Dade “Wild About Kids” Gala. The Great Gatsby – themed soiree on Nov. 11 seemed like a blast from the past with guests dressed head-to-toe in 20’s attire. The Dynamos of Fort Lauderdale PR firm, Durée & Company, […]

3 Ways Brands Can Create an Emotional Connection with Millennials

3 Ways Brands Can Create an Emotional Connection with Millennials

The Dynamos of Fort Lauderdale PR firm Durée & Company know how important familiarity and exposure is to brands, but today’s millennials are seeking a stronger emotional connection than ever before. According to a study by the Fashion Institute of Technology about millennial consumer expectations, 48 percent of people are more likely to buy from […]