Carla Bianchi · São Paulo, Brazil
Carla Belliza Bianchi has worked since 1985 in many important PR agencies in Brazil. She has promoted major brands, such as O Boticário, one of the biggest Brazilian cosmetic brands and Cosmoprof Cosmetica, one of the largest beauty fairs in Brazil.
For 15 years she managed the French brand L’Occitane including its introduction into Brazil. As a result of all her experience, she has developed a reputation as an expert in beauty promotion.
Other clients the agency has worked with include Wella, L’Oréal Professionel, Redken, Matrix, Deva, Davines, Keune, Farouk Systems (CHI and BIOSILK) hairdo and Pivot Point. She also handled PR for Beauty Fair and as part of that engagement worked at the Sassoon Academy in Brazil. She also attended top beauty fairs around the world including Cosmoprof Bologna and Premier Orlands. She also worked for Lee Jeans part of VF Corporation and interned at the company’s headquarters as part of her ongoing research into the beauty business, and spent time at the headquareters of Davines in Parma, Italy.
Prior to her PR career, she freelanced for Folha d S. Paulo, a leading Brazilian newspaper, and for Vogue Brazil. Carla Bianchi holds a degree in publicity, radio and marketing, along with a master’s in marketing.