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Ah…the good ol’ relationship between journalists and PR professionals. “Complicated” just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. 

But, in the end, the truth is that they need each other. 

Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.

But the more both sides learn about the other, the more successful it will be for each one.

Let’s take a

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There’s no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn’t get the attention you want? That’s where content promotion strategies can help.

Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.

Think of it this way. Your content is like a flame. On its own, it will remain the same size or dwindle. But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. So too with you content. Without promotion, your content

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Your B2B PR strategy is much like a clock — when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

One such component is owned media, which includes the writing and self-publishing of articles. Let’s take a few moments to look a little closer at this component and see how it can work for your strategy.

In this article, we’ll cover:

An owned media definition What

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy.

What is earned media? It is the attention a brand receives through through media or other websites. It is called “earned” since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.

So how do you get it? A lot relies on understanding what’s happening in the world of journalism and what that means for your

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