PRBI Insights
How Boutique PR Agencies Can Build Client Relationships That Last
By Samantha Gonda In our post lockdown world, businesses are more hesitant than ever to make long-term contracts with agencies. This fear of commitment has led to shorter contract periods that often leave both parties unhappy. As PR professionals we know that PR is a...
Top Book Recommendations for PR Specialists to Read in 2024
Sharpen your PR game and fuel your small business fire with these book picks, straight from the brains of PR Boutiques International's finest. These reads aren't just ink on paper – they're packed with potent insights, battle-tested tactics, and game-changing...
How to Build a Stronger Team in 2024
A Guide to Building a Boutique PR Dream Team in 2024 by Samantha Gonda The charm of boutique PR agencies lies in their agility and impact. But how do you craft a high-performance team that punches above its weight and leaves a lasting mark on the industry? Read on for...
Unveiling the Strategic Insights of Top PR Firms: The KPIs that Drive Success
In the dynamic world of public relations, crafting compelling narratives and building brand awareness are crucial tasks. To measure the effectiveness of PR campaigns, top boutique PR firms rely on key performance indicators (KPIs). These KPIs act as guiding lights,...
Strategy Calls for Strategy Communication
By PRBI Members: Taru Nikulainen & Tarunjeet Rattan After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to...