How to Succeed in Public Relations & Spark Change for 2018

How to Succeed in Public Relations & Spark Change for 2018

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

We might compare public relations with shooting an arrow. There are many things to take into account — distance from the target, wind speed, wind direction, and outside influences. In order to hit your target, you must accurately compute all these variables and adjust your strategy accordingly.

The

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers.

If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation.

There are a number of myths about public relations. These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether.

We’d like to take this opportunity to set the record straight — to debunk

How to Unite B2B PR and Content Marketing for Powerful Results

How to Unite B2B PR and Content Marketing for Powerful Results

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said for teamwork. But what about two seemingly different teams, such as B2B PR and content marketing?

Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing — not both.

Does this reasoning stand up under scrutiny?

No. 

Let’s

Our Top 10: The Best B2B PR Posts of the Year

Our Top 10: The Best B2B PR Posts of the Year

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights — our top blog posts from the past year.

From how to write exceptional press releases to the components of an effective B2B marketing strategy, this past year was full of goodies. Let’s take a moment to look back on our most popular posts — some of which have been

Thought Leadership PR: How to Strengthen Your Business

Thought Leadership PR: How to Strengthen Your Business

Thought leadership PR is especially necessary for the B2B business landscape. In an industry that often relies on expertise, credibility, and image, thought leadership builds a bridge of trust between B2B businesses and their buyers.

Before we touch on why thought leadership is necessary in B2B business, let’s first answer a fundamental, but important, question: What is thought leadership?

     What is Thought Leadership?

Thought leadership provides a sheen of authority and reliability within an industry. Thought leaders are perceived as the go-to people in their industry, both for their expertise, as well as their