B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice.
In fact, thought leadership is one of best ways to…
Build brand awareness Nurture trust Establish your own personal brand Attract new prospects and leads
As a B2B thought leader, you know the importance of defining yourselt in a way that sets you apart from the swarms of self-appointed experts flooding today’s business world. Social media platforms help you to do just
Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience!
People are more visual than ever in their communications — think emojis, GIFs, and video calling. So it’s unsurprising that this has trickled down to business to business public relations and communications.
Yeah, sure, visuals may take extra effort, but you’ll be well-rewarded by journalists, bloggers, and prospects.
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B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up.
That’s where influencers can make a huge difference. Influencers help us to stay on top of the trends and new developments that hit the industry. They guide us in breaking through the noise and undertanding what’s happening within our industry.
Before we delve into who the top influencers in marketing are, we should answer the vital question…
Who exactly are influencers?
Influencers are authoritative experts in
B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy.
Stop thinking about your social media strategy as separate from your public relations strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy
Stop thinking about your social media strategy as separate from your PR strategy CLICK TO TWEET
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Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today’s content strategy, paid content still has a bit of the aura of a shyster.
Modern media, however, has transformed paid content from an underhanded trick into a valuable resource that seamlessly fits the needs of today’s business owners. It is designed to help and engage audiences in a discreet and effective way.
For a complete overview of paid, earned, shared, and owned content and how to integrate