The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one deserves to be relegated to that place where old clichés go when they are tired and worn out.
Not all publicity is good, especially in the legal industry. But it is often difficult to determine whether an opportunity is good or bad, and that’s when the wisdom of PR professionals can offer tremendous value. This is one of the little-noticed, but most important jobs of a law firm PR person. Just as lawyers are called on by clients
Einsight – Scott Public RelationsSix Life Lessons I’ve Learned from My Father, Richmond Lewis ScottVirtually Attend the CAPP Better Together Health Event 6/152016 PRBI Annual Conference InsightsAdaptation is Key to Success for Modern Healthcare MarketingOnline Reputation Management: An Ounce of Prevention is Worth a Pound of CureHealthcare Content Marketing: Not All Content is Created EqualHealthcare PR and Marketing: 5 Statistics to Know in 2016B2B PR Insights: The 4 Key Benefits to Successful Thought LeadershipHow to Grow Your Brand’s Authority Online Using Social MediaHealthcare Weekly News Roundup: Week of April 4th, 2016
Warning: require_once() [function.require-once]: Unable to allocate memory for pool. in
The old adage that you should act or speak as if the New York Times is quoting you is never more true than in an age of social media?
While in most situations, that advice goes a bit far, but it doesn’t go too far in one important area: Law firms should write internal memos as if they could be on the lead page of Above the Law, today or another news outlet tomorrow.
Everyone may want to blog, but not everyone knows the best ways to develop one. To provide insights and direction, the Legal Marketing Association’s Public Relations Shared Interest Group (SIG) held an incisive webinar on June 20, 2016 called “Blog RX: Prescriptions for Advanced Blogging Techniques.”
The panelists are some of the most well known marketers in the legal industry including Jayne Navarre, principal of Jayne Navarre Associates; Kristi Dosh, a sports business analyst who blogs as The SportsBizMiss; Jacqueline Madarang, digital marketing technology manager at Bradley Arant Boult Cummings in Birmingham, Ala.; and Deborah Dobson, marketing technology manager at…