7 Ways to Make Your Business Irresistible to the Media

By Duree Ross Today’s media may seem a lot different from the media of years’ past. It’s smaller. It’s faster. And it’s online 24/7. However, no matter how much has changed, some aspects about media will always remain the same. Reporters, bloggers, producers and...
When to Politely Decline a Media Request

When to Politely Decline a Media Request

The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one deserves to be relegated to that place where old clichés go when they are tired and worn out.

Not all publicity is good, especially in the legal industry. But it is often difficult to determine whether an opportunity is good or bad, and that’s when the wisdom of PR professionals can offer tremendous value. This is one of the little-noticed, but most important jobs of a law firm PR person. Just as lawyers are called on by clients