PR Strategy: How to Make Journalists Happy

What the heck do journalists want? 

That’s a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what’s wrong with the other. 

How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results.

The 2019 State of the Media Report from Cision is out — and it sheds light on what journalists want from PR pros.

An Eye-Opening Look at The State of

How to Do B2B Content Marketing That Doesn’t Suck

 

B2B content marketing is so easy, anyone can do it.” I’ve heard this idea thrown around countless times. And I can’t help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn’t mean it’s going to have an audience. It takes a lot more than basic writing skills to create successful B2B content.

The fact is that not everyone who can write can necessarily create content. 

Why?

Because content marketing is much more than writing. It’s about storytelling and thought leadership. It’s about connecting with your audience and providing real value to their lives.

A Useful New Model to Get The Edge in Public Relations

 

Photo Credit: Frank McKenna

Public relations is changing in the blink of an eye.

There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was “Get us in the New York Times or Wall Street Journal.” And, “Better yet, get us on the front page.”

PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. (Full disclosure:

Tipps für eine gute interne Kommunikation

In der PR-Branche dreht sich alles um die Kommunikation nach außen – könnte man meinen. Doch auch die Kommunikation innerhalb eines Unternehmens oder einer Agentur ist nicht zu vernachlässigen, wenn nicht sogar das Wichtigste, um die besten...

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